Look Past the Logo
Maybe it is the logo.
Maybe it isn't.
Before you redesign the thing everyone can see, let's get curious about what you're actually trying to change.
A ReeQu mini-diagnostic
Five small questions. No package prescription.
We'll use your answers to surface a starting hypothesis about where the friction may actually live. This isn't a diagnosis. It's a better place to begin.
1 of 5
When you say the brand feels “off,” what do you mean?
Pick the closest fit. We're looking for the need underneath the redesign urge.
What's changed since the current identity was created?
Businesses move. Sometimes the brand simply hasn't moved with them.
What do customers seem to struggle with most?
Think about questions, hesitation and confusion you actually hear.
What's already working that you would hate to lose?
A redesign shouldn't bulldoze the good stuff.
If we changed the right thing, what would become easier?
This is the outcome. It's more useful than “make it prettier.”
Here's what we're noticing
The logo may be carrying too much blame.
What we'd investigate next
And we'd protect:
